Dora's Hibachi Express: A First-Party Ordering Success Story
Located in the heart of Batesville, Dora's Hibachi Express has become a shining example of success in first-party ordering or direct online ordering. As a partner restaurant of Meals Now, Dora's Hibachi Express has significantly increased its revenue and customer base through strategic efforts in direct online ordering.
The Journey to Success
Recognizing the potential for growth, Meals Now collaborated with Zuppler to develop a comprehensive digital strategy for Dora’s Hibachi Express. This included the creation of an SEO-optimized website and branded app with online ordering complete with marketing automation, tailored specifically for Dora's Hibachi Express. These digital tools provided a solid foundation for the restaurant to expand its online presence and reach more customers.
Strategic Tools for Growth
Several strategic tools and initiatives were implemented to drive growth and enhance customer engagement:
Mobile App: Easy ordering for loyal patrons to order anytime, anywhere
Impact: Brings in 23% of total orders
Loyalty Program: Encouraging repeat business by rewarding customers for their loyalty.
Impact: 28% increase in revenue
Marketing Automation: Automated Email & SMS campaigns to recover lost sales and encourage repeat orders.
Impact: 38% repeat orders
Menu Deals: Offering attractive deals to entice customers and boost sales.
Impact: Increased average check size by 10%
Impressive Growth Metrics
The results of these efforts have been nothing short of impressive. Dora's Hibachi Express now averages about 204 direct online orders per month, showcasing remarkable growth from its initial 11 orders. The restaurant has experienced an average month-on-month order growth of 25%, while revenue has seen an average monthly increase of 23%.
A Testament to First-Party Ordering
Dora's Hibachi Express stands as a testament to the benefits of direct online ordering. This approach has not only driven significant growth for the restaurant but also contributed to the success of Meals Now. By taking control of their digital presence and leveraging strategic tools, Dora's Hibachi Express has demonstrated how first-party ordering can be beneficial for both marketplaces and restaurants.
Chart the course of success for your marketplace and your partner restaurants by adding first party ordering with Zuppler. Connect with a specialist now!