Small Business Saturday Playbook for Restaurants

Every Thanksgiving table has its non-negotiables—the dishes that always disappear first. Your menu is no different. Your bestsellers and guest favorites deserve prime real estate, not a supporting role. In this guide, we’ll walk through essential menu features that use your data to spotlight heavy hitters, simplify choices, and boost every ticket.

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Katy Boyer
Unlock Hidden Revenue in Your Online Ordering

Restaurants often think growth comes spending big on marketing, but the real revenue opportunity may already be in your online ordering menu. Small fixes in your menu and an optimized online ordering flow can dramatically increase conversions and boost your revenue without extra marketing spend. Here’s how simple optimizations can unlock thousands in additional monthly sales.

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The Restaurant Optimization Checklist (That Actually Moves the Needle)

Take a breath. Before the holiday rush (and before next year sneaks up on you), a few light tune-ups to your online ordering and website can unlock faster checkouts, higher average tickets, and fewer “Wait, what did they mean by ‘sauce on side’?” moments. This isn’t a rebuild. It’s a friendly sweep of the obvious friction that costs you orders every day.

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Zuppler Inc
RDS Resolutions: Simple plays for a bigger 2026

Not so fast. Before the confetti hits the floor, a little groundwork now can make 2026 your smoothest, most profitable year yet. This isn’t a “reinvent your business” manifesto; it’s a friendly nudge to pick a few high-impact habits and do them consistently. Think fewer fires, better margins, and partners who actually cheer when you walk in.

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Katy Boyer
Why Gen Z Should Be on Your Radar — and How to Win Their Business

Move over, Millennials — Gen Z is quickly becoming one of the most powerful consumer groups in the restaurant industry. Born between the mid-1990s and early 2010s, Gen Z isn’t just the future of your customer base — they’re already making dining decisions today. With billions in spending power and a passion for convenience, tech, and values-driven brands, ignoring them means leaving serious money on the table.

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